Contact Information:
Rosie Pongracz, VP Product Marketing
415-672-3746
Peter Sealey joins Log Savvy Advisory Board
Known for his leadership roles at Coca-Cola and Columbia Pictures, guru Sealey brings his expertise in consumer marketing and media to online community analytics
Berkeley, Calif.—July 24, 2007— Log Savvy, the leader in analytics for online communities, social networking, and digital media, today announced the appointment of marketing guru Peter Sealey to their Advisory Board. Sealey’s numerous corporate successes and strategic consulting practice will help to shape Log Savvy’s product and marketing direction. His advisory role will have impact in key areas for the company such as consumer, digital media, branding, and online community trends.
“We are delighted to have Peter join the Log Savvy team,” said Mark Searle, CEO and Co-Founder of Log Savvy. “He is a recognized industry leader whose marketing expertise, experience and network will add considerable value to our company at any stage. Now as we are seeing increased interest after our launch, he is able to provide immediate insight particularly for the digital media and entertainment industry, where social networking has become a must-have for marketing to consumers.”
Sealey has long been known as one of the consumer marketing experts, and now specializes in strategic marketing strategy and expert witness testimony. His background includes over 20 years at The Coca-Cola Company where he held a variety of key positions including the role of Chief Marketing Officer in the early 90's (responsible for the now-famous "Always Coca-Cola " advertising campaign) and President of Marketing and Distribution at Columbia Pictures in the late 80's (where his releases include GhostBusters, La Bamba, Karate Kid, Stand By Me, and Tootsie.) He also served as Adjunct Professor of Marketing at the Haas School of Business at the University of California – Berkeley, where he was also Co-Director of the Center for Marketing and Technology from 1996 until 2006. In 2004, Peter joined the faculty of the Graduate School of Business at Stanford University as a Visiting Professor. In the summer of 2007, he will assume the position of Adjunct Professor of Marketing at the Peter F. Drucker Graduate Management School at the Claremont Graduate University where he will teach an MBA course on entertainment marketing.
Comments Sealey, “Log Savvy is taking an innovative, new technology and applying it to a large and growing problem for marketers from nearly any industry vertical. Their product provides insight for marketers into one of the most important new marketing trends: discovering how to understand, track, and leverage the social behavior around brands, media, and products.”
Sealey joins Log Savvy at a time when the company is experiencing significant momentum. Recently the company released version 1.0 of its Software as a Service (SaaS) product; announced launch customers, including Viacom; and has garnered several awards and speaking spots. This includes being voted “One of the Companies Most Likely to Succeed” at Launch Silicon Valley 07 and being selected by an elite panel of European 500 companies to speak at the California Tech Showcase in La Baule, France.
Log Savvy is the leader in social networking analytics that enables online communities and digital media companies to mine the dynamics of social networks for driving new revenue and activating viral marketing. For the first time, businesses have insight into how to monetize the power of their community for driving traffic, engaging more participants, creating buzz, finding addictive content, and influencing others. Designed for marketers, executives, and analysts, Log Savvy answers complex behavioral questions to turn social networks into profit.
Log Savvy has headquarters in Berkeley, California and is recognized by Red Herring 100 as one of the most innovative private companies of 2006, as one of the “Companies Most Likely To Succeed” in 2007 by attendees at Launch Silicon Valley 07, and most recently announced being selected by AlwaysOn as an AO100 Top Private Company Award Winner. For more information, please visit the company’s Web site at www.logsavvy.com or call 415-672-3746.