Who are the influencers who buy first and then their social network buys? (friends-of-friends analysis) What user generated content pages (such as home pages, blogs, etc.) get the most traffic in the first week when a new piece of content is posted? Which contents have the most external links? Revenue-optimization: What types of content, advertising, promotion bundles, pay-for-performance is most profitable? How does one user-influencer’s behavior flow through community networks? Who have been the most profitable customers over the past year who haven’t used my product in the past month? Who has used these two product features but NOT these three product features in the last quarter? Who are the early adopters (first to behave)?

Who are the influencers who switch behaviors early? (They behave first, stop doing other behaviors and then their friends and friends-of-friends do the same start/stop) What is the value of influencers in terms of how much value they generate through their network? What behaviors are influencers likely to perform based on their behavioral history? What is the likely value of asking a list of influencers to perform a behavior? For hit based businesses (e.g. games, music, movies, etc.) who are the most influential and connected users who drive viewing and then purchase within the first weeks of release? What type of events incent the fastest moving viral behavior?