Contact Information:
Rosie Pongracz, VP Product Marketing
415-672-3746
Log Savvy releases Version 1.0 of the first analytics engine for
social networks and online communities
Log Savvy Enterprise Vision Engine 1.0 provides businesses insight into how to leverage the
power of their community for driving traffic, engaging more participants, creating buzz,
finding addictive content, influencing others and driving new revenue
BERKELEY, CALIF. April 26, 2007 – Log Savvy, the leader in social networking analytics, today announced the general availability of its Enterprise Vision Engine (EVE), Version 1.0. By delivering its highly scalable and flexible data analytics engine as an online service, Log Savvy empowers marketers, business executives, managers, and analysts with easy and powerful visibility into their community’s behavior. For the first time, an SaaS hosted solution is available that has been designed from the ground up to address today’s data and analytics environment and challenges, eliminating the need for both expensive custom and packaged solutions that require a hefty technical resource investment for programming and maintaining.
“The rapid emergence of digital media, social networks and a host of other online community activity has fundamentally altered the needs of today’s marketers and broken traditional analytics systems,” said Mark Searle, Log Savvy CEO and Co-Founder. “Log Savvy meets these new needs and allows marketers to discover what behaviors matter most in their community, to formulate valuable new insights, and drive revenue growth. Our innovative post-relational database technology lets companies mine the value hidden in the mountains of data their systems are already generating. By delivering our Version 1.0 as a Software as a Service (SaaS) , Log Savvy is putting that power in the hands of business people without forcing them to run back repeatedly to their engineering teams for new queries.”
“Both SeaBridge and our customers need to understand our users and their behavior in detail to continue to provide them with ever better and more relevant products, reports, and features,” said Jamie Pardi, Founder of SeaBridge. “Using Log Savvy for our community analytics, we are able to correlate data from multiple sources into a single unified view for our business purposes, without ongoing impact on our already busy engineering team.”
The Log Savvy Solution
While traditional analytics solutions can quantify traffic and page views, they don’t address the new challenges of analyzing online communities and social networks. The network relationships within a community can provide insight to a higher order of marketing that looks at how viral activity, influence, participation, buzz, and engagement drive revenue. By looking at these new metrics, marketers will be able to create more value for their community and their company through better segmenting, targeting, and ultimately more relevant products. Moreover, the sources of customer and behavioral data are proliferating beyond the Website to ad servers, application servers, media servers, CRM databases, and more. This avalanche of data obviously wields incredible wisdom for marketers; however the tools to discover the value across all these sources easily and efficiently haven’t existed – until Log Savvy.
With Log Savvy, huge volumes of data can easily and quickly be analyzed without the delay and hassle of RDBMS’s and data warehousing, at 100-1,000x faster query speeds. The results are constantly updated as new data ‘comes in’. The core technology is a Microbatch™ Rules Engine which keeps a repository of data source schemas, source locations, processing histories, and queries. By intelligently analyzing what data source has changed, what processing has already been done and what queries need to be run, Log Savvy breaks down complex questions that can be run across the processing cluster. The rules engine will find where the data is to perform the minimum processing necessary with no manual loading, load balancing or coding required.
Log Savvy Features include:
• Massively scalable log/event data query processing cluster
• Microbatch™ Rules Engine for breaking down large queries into smaller, parallel jobs that minimize processing
• Source Designer™ tracks source schema changes
• Custom Log Power™ query functions for fast complex behavioral analysis
• SQL, ODBC/JDBC interfaces
• Logs continuously extracted, compressed, grouped, indexed
• Built-in data redundancy
Log Savvy’s Enterprise Vision Engine (EVE) Version 1.0 in now released and available for subscription from the company.
Log Savvy is the leader in social networking analytics that enables online communities and digital media Websites to mine the dynamics of social networks for driving new revenue and activating viral marketing. For the first time, businesses have insight into how to monetize the power of their community for driving traffic, engaging more participants, creating buzz, finding addictive content, and influencing others. Designed for marketers, executives, and analysts, Log Savvy answers complex behavioral questions to turn social networks into profit.
Log Savvy has headquarters in Berkeley, California and is recognized by Red Herring 100 as one of the most innovative private companies of 2006 and as one of the 30 hot companies to watch in 2007 by Silicon Valley Association of Startup Entrepreneurs (SVASE). For more information, please visit the company’s Web site at www.logsavvy.com or call 415-672-3746.
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