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Log Savvy answers complex behavioral questions for marketers to turn social network dynamics into profit. For the first time, businesses have insight into how to monetize the power of their community for driving traffic, engaging more participants, creating buzz, finding addictive content, and influencing others.
Recognized as a Red Herring 100, one of the most innovative private companies of 2006 and chosen as one of 30 Hot companies to present at Launch SV 07; Log Savvy has headquarters in Berkeley, California. The core technology team is comprised of leaders in database architecture and application development from the University of California.
While current analytics solutions are ideal for quantifying traffic and page views, they don’t address the new challenges of online communities and social networks. The network relationships within a community can provide insight to a higher order of marketing that looks at how viral activity, influence, participation, buzz, and engagement drive revenue. By looking at these new metrics, marketers will be able to create more value for the community and their company through better segmenting, targeting, and ultimately more relevant products. Moreover, the sources of customer data are multiplying; beyond the Website to ad servers, application servers, media servers, CRM databases. This avalanche of data obviously wields incredible wisdom for marketers, however the tools to discover the value haven’t existed – until Log Savvy.
The Log Savvy SaaS (Software as a Service) solution brings value to marketers, analytics experts, and technology teams. Log Savvy is a massively scalable data analysis system that correlates and analyzes information across virtually unlimited data sources. Implementation is fast, requiring technologists to provide access to the data and schema, but no lengthy system integration or scripts inserted on every Web page.
Log Savvy discovers the social behaviors that matter most and brings insight to the movement of influence.
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