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Log Savvy is a SaaS (Software as a Service) solution that is fast to implement and painless to maintain. Log Savvy puts the power in the hands of your analytics and marketing teams while requiring minimal maintenance from the technology team.
Technologists at digital media and online community websites are responsible for understanding and implementing a wide range of technologies. Of course, the technologies change rapidly as do the demands of your non-technical counterparts. These demands can place opposing pressure on any technology team; on one hand the Website must scale to support growth, while new functionality needs to be constantly added. Additionally, the business team requires analytics and reports on the Website. Often the technology team must support and integrate off the shelf analytics packages or build their own. Either way, resources are necessary to meet the demand for digestable, timely business information. This pace will only increase as the amount of data and community members grow. This challenge typically ends up with the technology team, to evaluate, implement, and maintain an analytics solution.
For digital media and community Websites, this challenge is even greater because current analytics tools simply can not address the new types of questions and amount of data these Websites generate. These tools are excellent for Web 1.0 metrics in cataloging Web traffic and page views. Where they fall short is in the rapidly evolving analytics needs around understanding social dynamics. Not only are communities prolific in creating content and communication, the metrics that are needed to understand and correlate community behavior simply don’t exist.
Data can be manipulated, reports created without a DBA. Log Savvy is a massively scalable data analysis system that correlates and analyzes information across virtually unlimited data sources. For technology teams, Log Savvy brings power to your analytics queries, specifically designed for the challenges of digital media and community Websites:
• Minimal resources required to ‘tap’ data sources, no integration needed.
• Go way beyond traditional metrics to understand psychographic behavior
• Analyze across any number of data sources that contain user activity, profiles, content, and clicks
• Customize questions for your Website based on what metrics are important to you
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