|
Log Savvy is a SaaS (Software as a Service) solution that can bring discovery and insight into your online community, to help marketers find out how to better segment and capture community activity.
Marketers for digital media and community Websites have an incredible opportunity in their hands; a never-seen-before view into the actions and opinions of their customers. The Web has enable communities to develop before your eyes at speeds that surprise even the most jaded marketer. Once given the right online environment, your customers and members have the power to persuade and dissuade, support and assist, share and create.
Since the advent of the Web, there has been Web analytics. These tools are excellent for Web 1.0 metrics in cataloging Web traffic and page views. The challenge has rapidly emerged that social dynamics have outpaced these metrics and the ability to analyze the complex relationship dynamics. Not only are communities prolific in creating content and communication, the metrics that are needed to understand and correlate community behavior simply don’t exist.
Log Savvy is an SaaS (software as a Service) solution that can bring discovery and insight into your online community, to help marketers find out how to better segment and capture community activity. So whether your Website measures success by putting a new product in the hands of an outspoken influencer and watching it spread; segmenting your advertising based on behavior; or finding the most read user generated content, Log Savvy can help you find what answers matter to you. For marketers, Log Savvy helps you monetize the power of your community:
• Increase advertising revenue by proving results of social and viral activity
• Understand how to engage the most valuable contributors
• Learn what behaviors drive the most content, participation, and traffic
• Measure the success of viral marketing
• Segment in new ways to target better ads, products, promotions
• See how purchasing influence flows through social networks
• Quantify how social networks affect buying behavior
|
