While current analytics solutions are ideal for quantifying traffic and page views, they don’t address the new challenges of analyzing online communities and social networks. The network relationships within a community can provide insight to a higher order of marketing that looks at how viral activity, influence, participation, buzz, and engagement drive revenue. By looking at these new metrics, marketers will be able to create more value for the community and their company through better segmenting, targeting, and ultimately more relevant products. Moreover, the sources of customer and behavioral data are multiplying; beyond the Website to ad servers, application servers, media servers, CRM databases, and more. This avalanche of data obviously wields incredible wisdom for marketers, however the tools to discover the value across all these sources haven’t existed – until Log Savvy. Log Savvy answers complex behavioral questions for marketers and analytics experts, to turn social network dynamics into profit. Log Savvy provides the following business benefits:
Log Savvy is the first system able to analyze the huge amount of data and sources required to understand emergent social activity. It goes way beyond the ‘one dimensional’ Web 1.0 metrics of traffic or page views to understand psychographic behavior. Based on your members and their behavior, each Website will have different measurements of success – for example new members, user generated content, links to content, viral content spread, member participation, or purchases. Log Savvy lets you determine which social interactions drive the most profitable Website activities. And then, once you discover the behavioral patterns, Log Savvy makes it easy to update that data, in nearly real-time.
Log Savvy elucidates community interactions for optimizing the new, social marketing metrics such as participation, engagement, influence, contribution, buzz, addictiveness, and viral experiences. Discovery is only part of the analytics picture; Log Savvy provides answers to virtually any type of question you could ask about your community activity. The power is in the ability for the system to take data from any source and correlate any set of behaviors. Insight, to realize cause and effect, suddenly becomes actionable. New types of questions can be asked - and finally, easily answered: - Who are the influencers who buy first and then their social network buys? (friends-of-friends analysis)
- What user generated content pages (such as home pages, blogs, etc.) get the most traffic in the first week when a new piece of content is posted? Which contents have the most external links?
- Revenue-optimization: What types of content, advertising, promotion bundles, pay-for-performance is most profitable?
- How does one user-influencer’s behavior flow through community networks?
- Who have been the most profitable customers over the past year who haven’t used my product in the past month?
- Who has used these two product features but NOT these three product features in the last quarter?
- Who are the early adopters (first to behave)?
| - Who are the influencers who switch behaviors early? (They behave first, stop doing other behaviors and then their friends and friends-of-friends do the same start/stop)
- What is the value of influencers in terms of how much value they generate through their network?
- What behaviors are influencers likely to perform based on their behavioral history?
- What is the likely value of asking a list of influencers to perform a behavior?
- For hit based businesses (e.g. games, music, movies, etc.) who are the most influential and connected users who drive viewing and then purchase within the first weeks of release?
- What type of events incent the fastest moving viral behavior?
| Log Savvy enables marketers to capture the power of community behavior to elevate Website activity. Whatever behaviors, activities, or individuals drive revenue, they can be identified; once identified, marketers can act to influence those. Marketers can, for example: - Increase advertising revenue by proving results of social and viral activity
- Understand how to engage the most valuable contributors
- Learn what behaviors drive the most content, participation, and traffic
- Measure the success of viral marketing
- Segment in new ways to target better ads, products, promotions
- See how purchasing influence flows through social networks
- Quantify how social networks affect buying behavior
The Log Savvy SaaS (Software as a Service) solution correlates and analyzes information across virtually unlimited data sources. The advanced post relational database technology has enabled an incredibly flexible, hugely scalable system. And because it is available as a hosted service, it won’t add another piece of software that requires managing and integrating to your already stretched technology team. Log Savvy is designed from the ground up to use log data, no changes are required to Websites, web pages, or other systems. It can take log data, and analyze across any number systems where customer data is found. |
