| While current analytics solutions are ideal for quantifying traffic and page views, they don’t address the new challenges of online communities and social networks. The network relationships within a community can provide insight to a higher order of marketing that looks at how viral activity, influence, participation, buzz, and engagement drive revenue. By looking at these new metrics, marketers will be able to create more value for the community and their company through better segmenting, targeting, and ultimately more relevant products. Moreover, the sources of customer data are multiplying; beyond the Website to ad servers, application servers, media servers, CRM databases. This avalanche of data obviously wields incredible wisdom for marketers, however the tools to discover the value haven’t existed – until Log Savvy. Follow the links below to find out how Log Savvy can help you discover the social interactions and behaviors that matter most to your online community. Digital Media Digital media companies are leading the way in tapping into the power of social networks and communities. Digital content is easy to share, travels virally, and can drive immense traffic to the hosting Website. And although the traffic is Web-based, buzz extends into the myriad of other channels to ultimately drive sales, listens, plays, attendance, and more. Learn more Blogs and Forums Blog, forums and online communities provide an opportunity for any company to gain constant insight into customer conversations. Marketers, product and brand managers, and PR managers have nearly real time access to what the market is saying, what opinions are forming, and who are the thought leaders. These conversations not only drive traffic, they also can create tons of market-influencing behavior – both good and bad. Learn more Social Networks Social networking is creating incredible value for the members. Companies who run them are just now beginning to realize the value in terms of how to monetize their communities. Advertising, paid membership, pay-for-content or introductions are all evolving business models; largely revolving around the power of the individual network members. Learn more Games and Gaming Communities Gaming companies and communities have incredibly passionate customers and highly addictive content. MMOG, casual and social gaming, new devices on which games can be played, and virtual world technology have created growing networks of millions of interconnected players. Learn more |
