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For blogs, customer forums and any online communities, Log Savvy solves this challenge of increasing complexity that community behavior introduces to traditional marketing.
Blog, forums and online communities provide an opportunity for any company to gain constant insight into customer conversations. Marketers, product and brand managers, and PR managers have nearly real time access to what the market is saying, what opinions are forming, and who are the thought leaders. These conversations not only drive traffic, they also can create tons of market-influencing behavior – both good and bad.
The challenge for marketers is to find what user postings are most influential, addictive, and change network behavior. Advertisers want to know who generates the most widely read content while brand managers want to hear what is being said about their product. There are numerous emerging opportunities where companies may want to engage the leaders of the community to benefit from their influence or passion about their product. However, because of the shear amount of content, postings, and threads, being able to determine which conversations matter most is nearly impossible with current analytics tools. Tying the conversations back to revenue, brand image impact, or product sales is even harder.
For blogs, customer forums and communities, Log Savvy solves this challenge of increasing complexity that community behavior introduces to traditional marketing. Not only are marketers inundated with the explosive amount of user generated content, the current tools can’t analyze the social network relationships. With Log Savvy, marketers can capture and correlate data from any source – Web server, ad server, customer profiles, media servers – and visualize in nearly real time the movement and influence of social networks. Marketers can get answers to complex questions that weren’t able to be answered previously with other analytics technology, such as: Who are the early adopters? What user generated content pages get the most traffic the first week after post? What behaviors are influencers likely to perform based on their behavioral history? More questions
With Log Savvy marketers are finally able to realize revenue from their community by determining what content is most viral, how the buzz flows, and what are the most profitable activities on their Website. For blogs, customer forums, and communities:
• Identify addictive user generated content
• Visualize how buzz flows to the mainstream
• Find out what engages users most
• Discover key connections amongst community members
• Understand how to engage the most valuable contributors
• Learn what behaviors drive the most content, participation, and traffic
• Segment in new ways to target better ads, products, promotions
• See how purchasing influence flows through social networks
• Quantify how social networks affect buying behavior
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