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For digital media communities and Websites, Log Savvy solves this challenge of increasing complexity that community and viral behavior introduces to marketing analytics.
Digital media companies are leading the way in tapping into the power of social networks and communities. Digital content is easy to share, travels virally, and can drive immense traffic to the hosting Website. And although the traffic is Web-based, buzz extends into the myriad of other channels to ultimately drive sales, listens, plays, attendance, and more.
While buzz is easy to recognize, it’s nearly impossible to quantify. Marketers of digital media are facing an increasing challenge to make sense of the complex behavior and demographic data of their community. Advertisers and content owners, want to know how to put their product in the ‘place’ most likely to gain exposure; or, with the community members who are most influential in starting a viral campaign. For all parties and the analytics experts who work with them, all of these new channels, member activity, and social networks means the amount of data to analyze is expanding exponentially. Yet, reports on Website traffic data are simply too one dimensional to tell the story of where their product is being introduced, shared, and followed.
For digital media communities and Websites, Log Savvy solves this challenge of increasing complexity that community and viral behavior introduces to marketing analytics. Not only are marketers inundated with the explosive amount of community data, the current tools can’t analyze the social network relationships. With Log Savvy, marketers can capture and correlate data from any source – Web server, ad server, customer profiles, media servers – and visualize in nearly real time the movement and influence of social networks. Marketers can get answers to complex questions that weren’t able to be answered previously with other analytics technology, such as: who are the influencers who buy first and then their social network buys? What user generated content pages get the most traffic the first week after post? What content has the most external links? Who are the most influential and connected users who drive the first view or play and then purchase? More questions
With Log Savvy marketers are finally able to realize revenue from their community by determining what content is most viral, how the buzz flows, and what are the most profitable activities on their Website. For digital media communities:
• Identify the most addictive user generated content
• Visualize how buzz flows to the mainstream
• Find out what content engages users most
• Increase advertising revenue by proving results of social and viral activity
• Learn what behaviors drive the most content, participation, and traffic
• Measure the success of viral marketing
• Segment in new ways to target better ads, products, promotions
• See how purchasing influence flows through social networks
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