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Not only are marketers inundated with the explosive amount of player community data, the current analytic tools can’t analyze the social network relationships – to find what games are most addictive and which players wield the most influence.
Gaming companies and communities have incredibly passionate customers and highly addictive content. MMOG, casual and social gaming, new devices on which games can be played, and virtual world technology have created growing networks of millions of interconnected players.
Because most games become popular through word of mouth of the leading players, gaming marketers are faced with the challenge of finding those influencers. Advertisers want to promote to these connectors and mavens while game providers want to tap into the power of their wisdom for crafting the next big hit. Both want to find the formula for what makes the next hot new game, but more importantly want to put it in the hands of the player who will find it cool and his network will follow.
For gaming communities and networks, Log Savvy solves this challenge of increasing complexity that community and viral behavior introduces to marketing their products. Not only are marketers inundated with the explosive amount of player community data, the current analytic tools can’t analyze the social network relationships – to find what games are most addictive and which players wield the most influence. With Log Savvy, marketers can capture and correlate data from any source – Web server, ad server, customer profiles, media servers – and visualize in nearly real time the movement and buzz through a community. Marketers can get answers to complex questions that weren’t able to be answered previously with other analytics technology, such as: who are the influencers who play first and then their social network plays? What user generated content pages get the most traffic the first week after post? What content has the most external links? Who are the most influential and connected users who drive the first play and then purchase after a game is released? More questions
With Log Savvy marketers are finally able to realize revenue from their community by determining what games are most addictive, how the buzz of a new game flows, and which players drive the most revenue via their influence. For gaming communities and networks:
• Go way beyond traditional metrics to understand psychographic behavior
• Determine what emerging social behaviors drive the most profitable playing
• Identify addictive user generated content
• Visualize how game buzz flows
• Find out what game attributes engage players most
• Discover key connections amongst community members
• Increase advertising revenue by proving results of social and viral activity
• Understand how to engage the most valuable players
• Learn what behaviors drive the most content, participation, and traffic
• Measure the success of viral marketing
• Segment in new ways to target better ads, products, promotions
• Quantify how social networks affect game buying behavior
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